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Williamsburg Tourism Zone

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The Williamsburg Tourism Zone was approved by Williamsburg City Council in October 2016. The Tourism Zone allows the City to provide tax benefits to qualifying businesses within the zone. The zone is in the Northeast Triangle area of the City.

CLICK HERE for a brochure on the Tourism Zone.

CLICK HERE to see a presentation on the incentives available for new and existing businesses within the tourism zone.

The tourism zone guidelines and application are available here.


Zone Update

The incentives in the tourism zone are in place to stimulate private investment in businesses that will attract customers and visitors to the area who live outside of Williamsburg. Both existing businesses who expand and new businesses may qualify.

The following taxes and/or fees may be refunded or waived for a period of up to 5 years:

  • BPOL tax
  • Sales Tax (1% local portion)
  • Meal Tax
  • Room Tax
  • Zoning and Building Permit Fee

A Tourism Business that could qualify for Tourism Zone incentives include:

  • Hotels/Motels
  • Timeshares
  • Theaters/Assembly Halls
  • Museums/Art Galleries
  • Restaurants
  • Bake Shops
  • Micro-Beverage (including beer, cider, liquor, mead)
  • Culinary Schools
  • Retail
  • Art Studios/Workshops

The level of incentives will be based on the following criteria. In order to qualify, an existing Tourism Business must make a minimum capital investment of $50,000. While a new business must make a minimum capital investment of $250,000.

  • Capital Investment
  • Forecasted local tax generation
  • Job creation
  • Public art contribution
  • Live performing arts or art for sale
  • Healthy food concept or pedestrian-friendly designs that exceed City requirements